260MC, was the longest yet interesting module, I have taken yet. Starting slow with a vague perception of film history, I’ve learned that nothing in media those days, can be original, yet we draw from the past, inspiration and we combine it with our vision, to create “our style”, witch basically means that we have left a footprint in the media industry. This module was a true inspiration, and it made me think professionally.
Term two was all about future, and how we, as a young generation, can change the world, and make it better. I started term two stepping, outside my comfort zone, and thinking outside the box. We were assign, to invent, a new technology, prototype, website, app, that somehow will change the way we see things. 57% of the students, chose to create an app, that is related to university, and make a easier life to media production students. This says a lot about the youngest generation witch is that technology became a part of society, and people uses their phones,app, everyday, at any hour of the day. Phonesarena.com, says that “ Face to face communication and voice calls are actually less and less popular, especially amongst the young crowd where each teenager receives around 88 text messages per day on average. Those are staggering numbers.”
Conform SocialCubix.com ” There are 6.8 billion, mobile subscriptions worldwide.”
In the first week, I though about creating an app, in order to, build a community, followed by my second idea, witch was an experimental art gallery, and using it in order to get more people interested in the arts industry (click here to know more about it ). After the verbal feedback I’ve got from my tutors, I’ve decided to finally go with something more futuristic, and I came up with X100, a laser camera, witch is able to film, and take photography by shooting a pulse of laser, and analysing the environment, and it will be able to use holograms to play it back to the audience. ( more details about X100).
The goods about X100, are that is using a new technology that is not yet on the market , (3D HOLOGRAMS), is able to film with laser, you have full control of the image( it changes your perspective,you can shift the living picture in any direction; left, right, up, down and all around), and it gives you and the users, a whole new world, and a camera that knows it all.
There are some issues with this camera, witch the research that it needs to be done, before creating it, preparing the world in order to accept a change, the price witch, in the releasing year will be higher, and not many, will have, that amount of money, to spend on a new technology, and the biggest issue, is that the camera will take a long time till the release, and from my research, 2030, will be the year for X100, as most of the technologies that, this camera uses, were already invented in 2009, 2010, 2012.
Term two, from 260MC, was all about future, and all about changing the world. Is the most interesting module I have taken, yet it made me realise, that, at this point of time, my ideas, are not involving the meaning of ” changing the world” as it should, yet I think the idea that I’m presenting is a bold move, and from those 200 hours, I’ve learned a lot about the history of media, technology, and how it influences, the way we live today.
Jacob Aron, says in his article for newscientist.com that “ The virtual currency is about more than money – the real innovation is what people are doing with the technology it is based on.”
X100, is a new technology on market, witch will be available on market in 2030. This means that this technology is still in the researching area, and in order to make it available to the public, I’ll have to hire, a research, marketing, and technicians team.
This camera is a challenge, and I will need a professional team behind me, to work with. In a short analyse, I discovered that, with the right amount of money, and a good team, we can manage to market it.
I also did a marketing/business plan, and I believe that In our first year of operation, we believe we can capture 15 to 25% of the market, which translates into £100,000 – £130,000 in sales.We can earn £149,000 in our first year, rising to £175,000 and £191,000 in our second and third years, respectively. Our market strategy will be to advertise and capitalize on the services that our competitors do not offer.
We will be competing, with several companies, as Nikon,Cannon,Leica, The new technology camera that can see across corners… etc…
We have a competitive advantage, however, because our equipment is more aligned with the video production industry trends requiring digital technology, as opposed to analog devices.
The company is seeking a loan in the amount of £800.000, witch will be used to pay the team, equipment, advertising, and for the research team.
|Start-up Expenses to Fund||£300,000|
|Start-up Assets to Fund||£500,000|
|Total Funding Required||£800,000|
|Non-cash Assets from Start-up||£242,000|
|Cash Requirements from Start-up||£40,000|
|Additional Cash Raised||£5000|
|Cash Balance on Starting Date||£123,000|
|Liabilities and Capital|
|Accounts Payable (Outstanding Bills)||£3000|
|Other Current Liabilities (interest-free)||£2000|
|Additional Investment Requirement||£16,000|
|Total Planned Investment||£93,000|
|Loss at Start-up (Start-up Expenses)||(£0)|
|Total Capital and Liabilities||£410,000|
Our mission is to become a world-known company that will be known as the game changer for film industry ,utilising the latest technology to shift market share from competitors.
|Year 1||Year 2||Year 3||Year 4||Year 5|
|Video production companies||10%||150||165||182||200||220||10.05%|
|Movie directors and producers||50%||700||900||1200||1400||1600||15.04%|
The company’s management philosophy will be based on responsibility and mutual respect. Our company will maintain an environment and structure that will encourage productivity and respect for customers and fellow employees.The management team will be highly experienced and qualified. The management team will be leaded by Mr. Daniel Barbu.
X100, is a prototype, and a new technology, that will be on the market, in 10 to 15 years. This new camera, will bring a new world to filmmakers, a new method to shoot, and create their films,in an interactive, and interesting way .
Why the world needs technology ?
Everytime I ask filmmakers about the equipment that they use, they are always saying that they wish that filming could become more easy, less equipment to carry, and in the same time more interesting. Lately I’ve done research on 100 media students from Coventry University, and I found out that they will be really interested in buying X100. One of them said ” X100, is a practical,yet innovative and revolutionary, new technology, that will help filmmakers be more creative, and the audience to interact more with the film, story” , ” holograms are a nice touch to the camera, hopefully the design will be practical” said another student.
After this research, I started taking this idea more serious, and I want my audience to visualise it, so I started thinking about design, and how I can make my idea work in the real world.(Click Here)
To answer why the world needs technology, I’m going, to start by saying, that, for many people, the internet, mobiles, social networking and other new technologies are shaping their daily lives.”There are 18.8 million home broadband connections in the UK, 50 % of adults in the UK have a social networking profile, children aged 12-15 are more likely to say they would miss their mobile phone or the internet than TV, nearly a third of 12 to 15 year olds in the UK use a smart phone to go online at home, there was a threefold increase in tablet use among young people between 2011 and 2012, teenage girls now send more than 30 text messages a day” ( source teachtoday.eu).
Most people think that technology is still changing the world, and it will, as I agree with this information. Technology is shaping the world, and the future, it may look, exactly like we imagine too, and we see in films.
A team from Microsoft, already started to build a hologram world, that uses holograms that have weight, and we can manipulate it, exactly as we like. ( see video )
X100, is a prototype that can, and it will be available for the large public, in 2030. If your still unsure about the new technology, check out the video pitch, and see for yourself.