BBC Coventry & Warwickshire

BBC Coventry and Warwickshire is the BBC Local Radio service serving the City of Coventry and the county of Warwickshire. It broadcasts on 94.8, 103.7 and 104 MHz FMDAB Digital Radio and is streamed on the internet via the BBC Website.

 

What is the point of local radio?

Local Radio, gives  the audience, local news,  weather,  travel and info,  and  it can also plays  music mix, and national news.

However, the problem comes when you have big, corporate groups – GWR for one (though not the only one) – which turn their stations into such bland affairs, it becomes almost impossible to tell the difference between local and national commercial radio.

Who is the target audience?

The Target is  the local  people who enjoy listening  local radio for any  reason, eater just for news, weather and info…

What is the appeal of local radio to its’ listeners?

Even if , those  days , people are more involved  watching tv, and not really listen  to a radio station  for any reason other then  music. There are  out there  locals that  loves their local station, and  have a real connection with it.

What is different about BBC radio to it’s rivals Mercia FM and Touch FM

Mercia FM is viciously rivalled to Touch FM. Touch has a lot of contemporary music, which appeals to the listeners, but for some it just might be a  radio station full of adds, and bad music, when on the other side, BBC, is a more serious station, and for some a more  traditional and reliable  station.

 

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