BBC Coventry and Warwickshire is the BBC Local Radio service serving the City of Coventry and the county of Warwickshire. It broadcasts on 94.8, 103.7 and 104 MHz FM, DAB Digital Radio and is streamed on the internet via the BBC Website.
What is the point of local radio?
Local Radio, gives the audience, local news, weather, travel and info, and it can also plays music mix, and national news.
However, the problem comes when you have big, corporate groups – GWR for one (though not the only one) – which turn their stations into such bland affairs, it becomes almost impossible to tell the difference between local and national commercial radio.
Who is the target audience?
The Target is the local people who enjoy listening local radio for any reason, eater just for news, weather and info…
What is the appeal of local radio to its’ listeners?
Even if , those days , people are more involved watching tv, and not really listen to a radio station for any reason other then music. There are out there locals that loves their local station, and have a real connection with it.
What is different about BBC radio to it’s rivals Mercia FM and Touch FM
Mercia FM is viciously rivalled to Touch FM. Touch has a lot of contemporary music, which appeals to the listeners, but for some it just might be a radio station full of adds, and bad music, when on the other side, BBC, is a more serious station, and for some a more traditional and reliable station.