X100, is a new technology on market, witch will be available on market in 2030. This means that this technology is still in the researching area, and in order to make it available to the public, I’ll have to hire, a research, marketing, and technicians team.
This camera is a challenge, and I will need a professional team behind me, to work with. In a short analyse, I discovered that, with the right amount of money, and a good team, we can manage to market it.
I also did a marketing/business plan, and I believe that In our first year of operation, we believe we can capture 15 to 25% of the market, which translates into £100,000 – £130,000 in sales.We can earn £149,000 in our first year, rising to £175,000 and £191,000 in our second and third years, respectively. Our market strategy will be to advertise and capitalize on the services that our competitors do not offer.
We will be competing, with several companies, as Nikon,Cannon,Leica, The new technology camera that can see across corners… etc…
We have a competitive advantage, however, because our equipment is more aligned with the video production industry trends requiring digital technology, as opposed to analog devices.
The company is seeking a loan in the amount of £800.000, witch will be used to pay the team, equipment, advertising, and for the research team.
|Start-up Expenses to Fund||£300,000|
|Start-up Assets to Fund||£500,000|
|Total Funding Required||£800,000|
|Non-cash Assets from Start-up||£242,000|
|Cash Requirements from Start-up||£40,000|
|Additional Cash Raised||£5000|
|Cash Balance on Starting Date||£123,000|
|Liabilities and Capital|
|Accounts Payable (Outstanding Bills)||£3000|
|Other Current Liabilities (interest-free)||£2000|
|Additional Investment Requirement||£16,000|
|Total Planned Investment||£93,000|
|Loss at Start-up (Start-up Expenses)||(£0)|
|Total Capital and Liabilities||£410,000|
Our mission is to become a world-known company that will be known as the game changer for film industry ,utilising the latest technology to shift market share from competitors.
|Year 1||Year 2||Year 3||Year 4||Year 5|
|Video production companies||10%||150||165||182||200||220||10.05%|
|Movie directors and producers||50%||700||900||1200||1400||1600||15.04%|
The company’s management philosophy will be based on responsibility and mutual respect. Our company will maintain an environment and structure that will encourage productivity and respect for customers and fellow employees.The management team will be highly experienced and qualified. The management team will be leaded by Mr. Daniel Barbu.