Future development plan for X100

X100, is a  new technology on market, witch will be available on market in 2030.  This means that this  technology is still in the researching area, and  in order to make it  available to the public, I’ll have to hire, a research, marketing, and technicians team. 

This  camera is a challenge, and   I will need a professional team behind me, to work with. In a short analyse, I discovered that, with the right amount of money, and a good team, we can manage to market it. 

I  also did a marketing/business plan, and  I believe that In our first year of operation, we believe we can capture 15 to 25% of the market, which translates into £100,000 – £130,000 in sales.We can earn £149,000 in our first year, rising to £175,000 and £191,000 in our second and third years, respectively. Our market strategy will be to advertise and capitalize on the services that our competitors do not offer. 



We will be competing, with several companies, as Nikon,Cannon,Leica, The new technology camera that can see across corners… etc…

We have a competitive advantage, however, because our equipment is more aligned with the video production industry trends requiring digital technology, as opposed to analog devices. 

The company is seeking a loan in the amount of £800.000, witch will be used to pay the  team, equipment, advertising, and for the  research team. 

Start-up Funding
Start-up Expenses to Fund £300,000
Start-up Assets to Fund £500,000
Total Funding Required £800,000
Non-cash Assets from Start-up £242,000
Cash Requirements from Start-up £40,000
Additional Cash Raised £5000
Cash Balance on Starting Date £123,000
Total Assets £410,000
Liabilities and Capital  
Current Borrowing £0
Long-term Liabilities £500,000
Accounts Payable (Outstanding Bills) £3000
Other Current Liabilities (interest-free) £2000
Total Liabilities £505,000
Planned Investment  
Daniel Barbu £20,000
Other £40,000
Additional Investment Requirement £16,000
Total Planned Investment £93,000
Loss at Start-up (Start-up Expenses) (£0)
Total Capital £400,000
Total Capital and Liabilities £410,000
Total Funding £800,000

Our mission is to become a world-known company that will be known as the  game changer  for film industry ,utilising the latest technology to shift market share from competitors.

Market Analysis
    Year 1 Year 2 Year 3 Year 4 Year 5  
Potential Customers Growth           CAGR
TV stations 5% 600 630 662 695 730 5.03%
Video production companies 10% 150 165 182 200 220 10.05%
Movie directors and producers 50% 700 900 1200 1400 1600 15.04%
General public 35% 300 540 650 930 1012 7.02%
Total 13.05% 2,570 2,892 3,265 3,697 4,198 52.22%

The company’s management philosophy will be based on responsibility and mutual respect. Our company  will maintain an environment and structure that will encourage productivity and respect for customers and fellow employees.The management team  will be  highly experienced and qualified. The management team  will be leaded by Mr. Daniel Barbu.

Why X100 / Evaluation

X100, is a prototype, and a new technology, that will be on the market, in 10 to 15 years. This new camera, will bring  a new world to filmmakers, a new method to shoot, and create their films,in an interactive, and interesting way .

Why the world needs technology ?

Everytime I ask filmmakers about  the equipment that they use, they are always saying that they wish  that filming could become more easy, less equipment to carry, and in the same time more interesting. Lately I’ve  done research on 100 media students from Coventry University, and I found out that  they will be  really interested in buying  X100. One of them said ” X100, is a practical,yet innovative and revolutionary, new technology, that will  help filmmakers be more creative, and the audience to interact more with the film, story” , ” holograms are a nice touch to the camera, hopefully the design  will be practical” said another student.

After  this research,  I started taking this idea more serious, and  I want  my audience to visualise it, so I started thinking about design, and how  I can make my  idea work in the real world.(Click Here)

To answer why the world needs technology, I’m going, to start by saying, that, for many people, the internet, mobiles, social networking and other new technologies are shaping their daily lives.”There are 18.8 million home broadband connections in the UK, 50 % of adults in the UK have a social networking profile, children aged 12-15 are more likely to say they would miss their mobile phone or the internet than TV, nearly a third of 12 to 15 year olds in the UK use a smart phone to go online at home, there was a threefold increase in tablet use among young people between 2011 and 2012, teenage girls now send more than 30 text messages a day” ( source teachtoday.eu).

Most people think that technology is still changing the world, and it will, as I agree with this information. Technology is shaping the world, and  the future, it may look, exactly  like we imagine too, and we see in films.

A team from Microsoft, already started to  build a hologram world, that uses holograms that have weight, and  we can manipulate it, exactly as we like. ( see video )

X100, is a prototype that can, and it will be  available for the large public, in 2030. If your still unsure about  the   new technology, check out the  video pitch, and see for yourself.

Pecha Kucha 20/20

Visual Approach of the Piece of Mind – Short-Film –

PechaKucha 20×20 is a simple presentation format where you show 20 images, each for 20 seconds. The images advance automatically and you talk along to the images. ( source : http://www.pechakucha.org )

Piece of Mind – Synopsis –

JURGEN spends his birthday with his grandson NICHOLAS, cheerful boy aged 8 years old, going for a walk in the park. They decide to sit down in a bench. Jürgen takes out his journal in order to go over old times. Suddenly TOM, a really good friend of Nicholas, appears in the park and Nicholas prefers to go to play war with him.
Jürgen watches affectionately how Tom and Nicholas play war, but at some point he decides to open his journal to get more entertained. He starts to read his birthday page of 1918, when he was getting his 19th in the middle of WW1. He still looks at the kids from time to time to make sure they are fine.
The birthday moments he is reading in his diary turns into bad times at the same time that Nicholas starts to lose the war game. Jürgen struggles in the bench while reading. Nicholas struggles in the playground while being aimed.
Nicholas lies on the grass because he has been shot but after a while he stands up taking Tom’s hand. Tom and Nicholas walk together laughing in the direction of the bench where Jürgen is.
At that moment, Jürgen realises that WW1 was not a game where you can stand up at the end to go home , but it put face to face people that were not really different one from others. They both believe they were answering their country call but they were writing full stop in others live or in their own. When Jürgen gets over it, he stands up and walks home embracing both kids with his arms and leaving his journal -so his memories from war- on the bench.


Piece of Mind – Pitch –

A survivor from WWI struggles to overcome his memories from war in order to forgive, not to forget.


Working title: Peace of Mind

1. EXT. Extreme Long Shot. DAY.

An old man is sat in a bench in a park. We come close to him. He is a happy old man who seems to be very modest and calm, but also a bit tired of living. He has a lot of wrinkles due to the age and possibly to a non-easy life.

2. EXT.Long shot. DAY

The old man is looking nicely at two kids playing in the grass.

3. EXT.Medium shot.DAY

They are carrying toy guns, and they are talking to each other like explaining something: the rules of the game. They are about to play war.

Then they split up and run to hide themselves. One boy jumps quickly in a bust, and the other ends up behind a tree.

4. EXT. Big close up. DAY

One of the boys put his head out of the bust in order to locate the other boy.

5. EXT. Close up shot. DAY

The face of the old man paying attention at the kids and smiling affectionately looking how they play.

6. EXT. Close up. DAY

The other boy is moving round the tree in order to keep hidden.

7. EXT. Long shot. DAY

Both boys get out of his hidden place in order to look for the other. One of the kids suddenly appears behind the other and shouts something to him, and he just stops, he is like frozen.

8. EXT. Close up. DAY

The old man becomes serious; there is no smile in his face.

9. EXT. Medium shot. DAY. The boy keeps on aiming at his friend. The boy aimed doesn’t move at all.

10. EXT. Close up. DAY.

The boy aimed at is having a bad time. He is biting his lips, gulping, and closing his eyes.

11. EXT. Close up. DAY

The man is closing his eyes (easy transition with the boy and the old man doing the same) ,he gulps and he starts to sweating. He keeps his eyes closed for a while then open them but his eyelid are trembling. He seems to be struggling.

12. EXT. Long shot. DAY

The boy shot the other boy in his hand in order to make the gun falls down to the floor.

13. EXT. Close up. DAY

The hand of the man that has a scar in its middle squeezes his own knee.

14. EXT. Medium shot. DAY

The hand of the old man stops squeezing and he closes his eyes.


The kid who has been shot comes to hug the old man.

16. EXT. Medium shot. DAY

The old man gets up from the bench and gives a hand to the boy. The coats are still on the bench, the black big coat has a German medal of honor of WWI in his lapel (camera moves to a close up of the detail). The old man try to get his coat but it gets stuck in the bench, he pull the coat strongly , and the medal defiantly falls down. The kid realizes that the medal has fallen and try to pick it up but his granddad denies him and they keep walking hand in hand…


Screen Shot 2014-02-26 at 13.51.43


EXPOSED ( experimental )

Time to think about design

Lately, I’ve been talking to you about the new X100 prototype : How it works, the research I’ve been doing  in order to  create , and understand technology.

Today it’s time to think about the design, and see how can I build a prototype that will encourage people to  buy it. I was thinking of  creating a futuristic design, but in the same time a practical one. A  good example is the  Canon Wonder Camera Concept that was  displayed at Expo 2010.

In the same time, I want the design to be as simple as possible and  the size of my X100 to be a pocket size. ( here are a few unusual concepts of design that I found wile I was researching ) ” http://www.designswan.com/archives/12-innovative-and-unusual-camera-designs.html ”

Paul Rand, said about design,  that “is the method of putting form and content together. Design, just as art, has multiple definitions; there is no single definition. Design can be art. Design can be aesthetics. Design is so simple, that’s why it is so complicated. “



In the picture above you can see  the ”  LEICA i9 for iPhone4 ” , The WVIL concept camera by Artefact combines a (wireless) lens with a body that has all the feature of a smartphone. This could be a good idea  for x100 prototype,  but it will take a long time for all the components of my technology to be  incorporated in a camera that small.

I started working  on my  design in  Photoshop, and I will use  3DSMAX to create a video that will promote my idea.

Let me know what you think about design so far.

Camera uses laser beams to take 3D images from 1km away

Today I found out, that the new technology, known as 3D, is being used for more then just  films, and photography. From Google’s Streetview cars now going to make drive-by 3D models, to instance helping military drones better see targets in combat operations. This new technology, could have a lot of different scientific applications, as Buller said “the system could be placed on airplanes and used to scan the vegetation in a forest, helping to determine the size and health of the plants. The team is also interested in making the camera work well underwater, which would allow people to scan the depth of oceans or lakes and determine their shape.”

“That’s the beauty of this system,” said physicist Gerald Buller of Heriot-Watt University in Edinburgh, Scotland, co-author of a paper on the system that appeared on 4 April in Optics Express. “Each laser pulse contains many photons, but we only need one photon to return for every 10 optical pulses.”

( below you can see a image that shows how camera works )


“The superconducting detector has the potential to really be phenomenal,” said engineer Mark Itzler of Princeton Lightwave Inc, who was not involved in the work. It would probably find a wide variety of uses, he said.

This new camera, can produce high-resolution 3D images of objects from 1 Km away.

How it works?

“The technology works by sending out a low-power infrared laser beam, which sweeps over an object or scene. Some light gets reflected back, though most is scattered in different directions. A detector measures how long it takes one particle of light, a photon, to return to the camera and is then able to calculate the distance from the system to the object. The technique can resolve millimetre-size bumps and changes in depth from hundreds of metres away.” said  ADAM MANN  for wired.co.uk

This technology is excellent news for  inventors and researchers, as  it’s a step forward for  new ideas, and science, and in the same time, helping the world, and not just filmmakers or photographers. This will be a good idea for my camera, even thought, I want to keep my idea as simple as it can get, and someday, get in touch with a researchers, and developers  team, to make it  a revolutionary  way to see the world around us.

Microsoft Kinect + DSLR = DEPTH FILMMAKING

A very enterprising fellow by the name of James George has developed theRGBDToolkit, a workflow that allows you to marry the two tools with some very intriguing results.  You shoot through a DSLR attached to a Kinect, and after calibrating both devices to a checkerboard, you can start creating some incredible imagery.  

The RGBDToolkit invites you to imagine the future of filmmaking. 
Repurposing the depth sensing camera from the Microsoft Kinect or Asus Xtion Pro as an accessory to your HD DSLR camera, the open source hardware and software captures and visualizes the world as mesmerizing wireframe forms. A CGI and video hybrid, the data can be rephotographed from any angle in post.   ( source http://www.rgbdtoolkit.com) 

On their website, you can find  tutorials, and more about how this technology works.” http://www.rgbdtoolkit.com/tutorials.html ” 

Below you can see a video on how this technology works, in a  2 min video recording.

You may now think; What is this doing for me, well it can do  many things for researchers, to  create an environment, where you can actually   film a 3D human body, but  still at this point, this tool, is  doing a lot for experimental filmmakers, as it’s creating some very cool experimental imagery by itself. And here we are, having two off-the-shelf tools along with free open-source software that let us start dipping our toes into that world!

Who knows?  Perhaps volumetric scanning will become a common feature on future cameras, allowing for 3D projections, holograms and other assorted weirdness. Which is the technology I’m hoping to   achieve when my X100 will be available to  be manufactured. Hoping that with this  technology, my camera will come to life, sooner then I thought.