Exploring the BIG IDEAS through visual arts performance, events, and conversation, that was my motto when I started thinking of what I want to do with this module.
My first idea was to create a community of people that share the same interests in media, via an app , that will use RADAR, CHAT, and page where you can share your ideas and DONATE for the projects you are interested in.
I always had a passion for art, and experimental, from drawing to film, my work always is a reflection of the way I see world, and the feeling that I want my audience to get when they are looking at my paintings, films, shorts, etc.
After I’ve changed my first idea, as my tutor wasn’t so impressed, saying that it’s not something that the world needs, and that people are using Facebook to interacts and find people, even though I disagree, and I think that having an app where you can see how far they are from you, their interests and projects, is an easier way to communicate, and my research ( asking students what they think about the idea) , was a positive one, receiving 85% from 100 people. I’ve still decided to change my idea and go to a bigger idea, and create an EXPERIMENTAL GALLERY , CALLED D.B.C EX-ART-G , the name represents my initials, plus EX- FROM EXPERIMENTAL , and could even represent EX-ART, as a form, from past, meaning “the way we present our new form of art, is innovative, creative and is what we call ” the EX is the new X “, and expression in which X is representing the future.
This gallery is taking place in 4 box rooms, each room have a story, and a department, for example, the first room is the lighting room, where a story will be told via lights and shadows. then we go to the media room, where we can see 4 films projected on the walls, the 3rd room is the performing arts room, and the 4th, is the painting and drawing.
(bellow you can see a few pictures )
A different way to enjoy art, this gallery is presenting itself as an experience.
The way I thought of marketing is by researching Facebook ads, and make a poll for people in ART AND DESIGN department from Coventry University to vote , and it seems that just in Coventry there are 240,000 people that share the same interests, aged between 13 – No Max
“This product differentiation strategy is
“designed to offer variety to buyers rather than to appeal to different
segments” (Kotler 1984, p. 251). According to Staudt et al. (1976 p. 6)
product differentiation has followed the approaches shown below:
(a) physical differentiation of product
(b) psychological differentiation of product
(c) differences in purchasing environment
(d) difference by virtue of physical distribution capability
(e) differences in after-purchase assurance of satisfaction in use
(f) differences in prices and terms of sale.” Market Segmentation, A. Caroline Tynan Lecturer, Department of Business Studies, University of Edinburgh AND Jennifer Drayton, lecturer, Department of Marketing, University of Strathctyde, Gtasgew .