Radio will never be the same. Like books, magazines, music and just about every other mass medium you can think of, the age-old format is being transformed by the Internet, mobile technology and a few very smart organisations.
We don’t know exactly what radio will look like in 20 years (or if we’ll even still call it that), but it’s safe bet that it would it be utterly unrecognisable by the likes of Edwin H. Armstrong, who was awarded the patent for FM radio in 1933. We will still have audio, but in a 21st century era. What I mean by that is that internet and social media is already a big influence on everyday life, and now we can barely hear someone listening to a radio station. In our days we can listen to every single station in this world just by a click, and most of us don’t have a proper radio at home.
Wi-fi , 4G, and internet, will carry much more interactive and smarter audio content, which will likely push traditional broadcasters toward past.
We have always been looking for ways to shape communities. It’s not even that long ago that technology made it possible to talk over a long distance. Radio is definitely one of the wonders of the last century. Around 1900, inventors like Guglielmo Marconi worked on conquering the airwaves. He and others that built on the ground work of Heinrich Hertz ultimately were able to transform sounds into electronic pulses that could be decoded thousands of miles further away – the principle of sender and receiver. Really magic, when you think of it!
Bob Pittman thinks that radio is now a much broader service than it used to be. He says that his company aims to build media franchises instead of single brands or shows. In his opinion the consumer rules, and therefore content should be delivered to people in a way that they choose to consume it. In this respect it doesn’t matter whether people turn on their radio, television, computer or mobile device to access content.
I think that the future of radio is to make radio always available, as many new communication devices are ready to stream cloud-based (not just playback locally stored), and radio might evolve into a multimedia platform in addition to its terrestrial (analog and digital) broadcast model.
Being able to visit BBC Coventry and Warwickshire studios, witch is a traditional local station, I’ve seen that they have a more basic approach to radio, and they relate to the audience to bring the show popularity. In the same time they use social media and internet to create a modern touch to their shows and interact with audience. After the visit I was more able to understand why we need local radio, and that the future of radio it’s not about radio broadcasting in pictures and it’s just about finding a way to make themselves heard, popular, and interact with their audience.
As a final thought, radio should rethink their current strategy of regurgitating content online, and traditional radio needs to reflect the tastes of the station’s listeners, and adopt a more modern vibe.