What is the future of radio ?

Radio will never be the same. Like books, magazines, music and just about every other mass medium you can think of, the age-old format is being transformed by the Internet, mobile technology and a few very smart organisations.

We don’t know exactly what radio will look like in 20 years (or if we’ll even still call it that), but it’s safe bet that it would it be utterly unrecognisable by the likes of Edwin H. Armstrong, who was awarded the patent for FM radio in 1933. We will still have  audio, but   in a  21st century era. What I mean by that is that  internet and social media is already a big influence  on everyday life, and now  we can barely hear someone listening to a radio station. In our days we can  listen to every  single station in this world  just by a click,  and most of us don’t have a proper radio at home.

Wi-fi , 4G, and internet,  will carry much more interactive and smarter audio content, which will likely push traditional broadcasters toward  past.

We have always been looking for ways to shape communities. It’s not even that long ago that technology made it possible to talk over a long distance. Radio is definitely one of the wonders of the last century. Around 1900, inventors like Guglielmo Marconi worked on conquering the airwaves. He and others that built on the ground work of Heinrich Hertz ultimately were able to transform sounds into electronic pulses that could be decoded thousands of miles further away – the principle of sender and receiver. Really magic, when you think of it!

Bob Pittman thinks that radio is now a much broader service than it used to be. He says that his company aims to build media franchises instead of single brands or shows. In his opinion the consumer rules, and therefore content should be delivered to people in a way that they choose to consume it. In this respect it doesn’t matter whether people turn on their radio, television, computer or mobile device to access content.

I think that  the future of radio is to make radio always available, as many new communication devices are ready to stream cloud-based (not just playback locally stored), and radio might evolve into a multimedia platform in addition to its terrestrial (analog and digital) broadcast model. 

Being able to  visit BBC Coventry and Warwickshire studios,  witch is a traditional local station, I’ve seen  that  they have a more basic approach to radio, and they relate to the audience to bring the show popularity. In the same  time they use social media and  internet to create a  modern  touch to their shows and interact with audience. After  the visit  I was more able to understand why we need local radio, and that  the future of radio it’s not about radio  broadcasting in pictures and it’s just about finding a  way to make themselves  heard, popular, and interact with  their audience.

As a final thought,  radio  should rethink their current strategy of regurgitating content online, and traditional radio needs to reflect the tastes of the station’s listeners, and adopt a more modern vibe.

BBC Coventry & Warwickshire

BBC Coventry and Warwickshire is the BBC Local Radio service serving the City of Coventry and the county of Warwickshire. It broadcasts on 94.8, 103.7 and 104 MHz FMDAB Digital Radio and is streamed on the internet via the BBC Website.


What is the point of local radio?

Local Radio, gives  the audience, local news,  weather,  travel and info,  and  it can also plays  music mix, and national news.

However, the problem comes when you have big, corporate groups – GWR for one (though not the only one) – which turn their stations into such bland affairs, it becomes almost impossible to tell the difference between local and national commercial radio.

Who is the target audience?

The Target is  the local  people who enjoy listening  local radio for any  reason, eater just for news, weather and info…

What is the appeal of local radio to its’ listeners?

Even if , those  days , people are more involved  watching tv, and not really listen  to a radio station  for any reason other then  music. There are  out there  locals that  loves their local station, and  have a real connection with it.

What is different about BBC radio to it’s rivals Mercia FM and Touch FM

Mercia FM is viciously rivalled to Touch FM. Touch has a lot of contemporary music, which appeals to the listeners, but for some it just might be a  radio station full of adds, and bad music, when on the other side, BBC, is a more serious station, and for some a more  traditional and reliable  station.